Genesis Healthcare Marketing Specialist in Towson, Maryland


The Marketing Specialist is responsible for supporting all aspects of marketing, sales and recruiting within Genesis. Fulfill requests as directed by supervisor and based on skill level.

Assist with the development and maintenance of graphic communications presented by the Company to our customers and job candidates including; maintaining Genesis' marketing image, collateral development, creative design and collateral request fulfillment.

Will also assist with the coordination and communication of marketing activities with Genesis' various departments and functions to provide and reinforce a common Genesis Rehab voice and message in the market.


  1. Using design software, develops new marketing materials and modifies/updates marketing collateral including brochures, flyers, inserts, etc.

  2. Acts as creative liaison with assigned internal or external customers.

  3. Fulfills requests in a timely manner and provide consistent and timely communication of all work in progress.

  4. Manages proofing process of all materials before they are finalized, executed or printed with the field/business.

  5. Facilitates marketing and promotional collateral and advertising production and distribution post the creation of these marketing products for the company -- including brochures, postcards, advertisements, booths, inserts, and other required marketing materials.

  6. Coordinates vendor relationships and associated product production to ensure services are delivered according to specification, e.g. time, quality and cost.

  7. Participates in the development and implementation of external communication programs that support product and marketing position.

  8. Designs marketing collateral with website, email and other e-mediums in mind.

  9. Supports website administration as needed.

  10. Facilitates and coordinates trade show and event participation for Business Development and Recruiting teams.

  11. Facilitates Solutions webinars as assigned.

  12. Provides additional support to department as needed.

  13. Demonstrates care and compassion to ensure that all internal and external customers consistently receive the highest quality of service.

  14. Shows respect and appreciation to others.

  15. Works with a positive attitude demonstrating teamwork and enjoyment for the job.

  16. Demonstrates focus and discipline in doing the best job possible.

  17. Exhibits honest and integrity in all aspects of the job.

  18. Must have excellent management, organization and communication skills.

  19. Performs all other duties as assigned.

  20. Upholds the GRS Promises:

be ethical

I will always act with integrity and honesty, and expect others to do the same. I will ensure my actions comply with the standards set forth by our Policies and Procedures Manuals and the Employee Handbook.

be respectful

I will treat others in the way I would like to be treated. I will appreciate and respect others' beliefs, and I will cherish our diversity.

be accountable

I will take responsibility for myself in my actions and my quality of work. I will hold others to those same standards.

be actively engaged

I will make a conscious effort to be an active part of our community. I will check email and RehabCentral regularly to keep up-to-date on important information. I will be aware of the numerous resources available to me as an employee.

take pride in my work - my company

I will be proud of the work I've done each and every day. I will always represent my company in a positive, professional manner both inside and outside of work.

embrace change

I understand that change is a necessary part of life. I will approach change with a positive attitude and will work with my team members to overcome any obstacles associated with change.

communicate compassionately

I will communicate in an appropriate, professional and timely manner. I will strive to be an active listener by making an effort to hear not just the words another person is saying but, more importantly, understand the total message being conveyed.

strive for excellence

I will continuously work to grow and develop myself as an employee. I will ask for assistance if I need it, and I will be open to receiving feedback from my manager.


I will contribute to a positive work environment where my team members and I enjoy coming to work and celebrating each other's successes.

  1. Participates in other duties as assigned.


Qualifications: o Demonstrated ability to manage time and work within tight and often-changing deadlines. o Demonstrated ability to manage logistics and materials for all requestors. o Good professional communication and interpersonal skills. o Significant attention to detail required. o Easily adapts to a dynamic, rapidly changing business and technical environment. o Competency using MS Office products and inDesign required, Photoshop, Quark Design Systems a plus. SPECIFIC EDUCATIONAL/VOCATIONAL REQUIREMENTS: 1. Bachelors Degree required with emphasis on Marketing, English, and/or Communication. 2. 3 years previous marketing experience 3. Demonstrated experience in marketing communications and creative design. 4. Excellent written and verbal communication skills; experience creating a variety of business communications and presentations. 5. Excellent organization skills combined with good interpersonal skills necessary.

Genesis HealthCare is an EO Employer- Veterans/Disabled and other protected categories