Genesis Healthcare Communications Manager in Towson, Maryland
Genesis Rehab Services
POSITION SUMMARY: The Manager of Communications will manage company-wide communications programs for Genesis Rehab Services and Respiratory Health Services in order to effectively promote both organizations and their many products and services. She/he will develop, produce and manage corporate communications and external marketing programs, both digital and print.
Manage corporate marketing and communication programs, processes and mechanisms, including both written and electronic components.
Plan and support lifecycle management of the GRS/RHS corporate intranet (RehabCentral) and public websites (GenesisRehab.com and Rehab.com).
Develop press releases and manage public relations initiatives for GRS/RHS.
Create and manage internal and external programs and campaigns that raise awareness of GRS/RHS and of the industry as a whole.
Manage design conception and implementation of GRS/RHS deliverables, both digital and print.
Establish and manage brand identity for GRS/RHS and its programs and services to ensure that brand standards and consistency of tone, style, voice and message are upheld company-wide.
Counsel and consult with various departments on implementing effective communication strategies.
Suggest and support new products and processes that improve internal and external communications.
Work with outside vendors, including photographers, videographers, printers, designers and developers.
Maintain a working knowledge of copyright law and HIPAA.
Upholds the GRS Promises:
I will always act with integrity and honesty, and expect others to do the same. I will ensure my actions comply with the standards set forth by our Policies and Procedures Manuals and the Employee Handbook.
I will treat others in the way I would like to be treated. I will appreciate and respect others' beliefs, and I will cherish our diversity.
I will take responsibility for myself in my actions and my quality of work. I will hold others to those same standards.
be actively engaged
I will make a conscious effort to be an active part of our community. I will check email and RehabCentral regularly to keep up-to-date on important information. I will be aware of the numerous resources available to me as an employee.
take pride in my work & my company
I will be proud of the work I've done each and every day. I will always represent my company in a positive, professional manner both inside and outside of work.
I understand that change is a necessary part of life. I will approach change with a positive attitude and will work with my team members to overcome any obstacles associated with change.
I will communicate in an appropriate, professional and timely manner. I will strive to be an active listener by making an effort to hear not just the words another person is saying but, more impor¬tantly, understand the total message being conveyed.
strive for excellence
I will continuously work to grow and develop myself as an employee. I will ask for assistance if I need it, and I will be open to receiving feedback from my manager.
I will contribute to a positive work environment where my team members and I enjoy coming to work and celebrating each other's successes.
- Participates in other duties as assigned.
SPECIFIC EDUCATIONAL/VOCATIONAL REQUIREMENTS: 1. A bachelor's degree is required, preferably in marketing, communications, journalism or a related field. A master's degree is preferred. 2. Must possess 5-10 years of experience in the field of communications, preferably in healthcare-related communications.Genesis HealthCare is an EO Employer- Veterans/Disabled and other protected categories